When the idea is right, the timing and pricing is right and your marketing is strong,
even 25 paise can change the world. It happened thus with Gharrkul. When the company
launched the 25 paise single use sachet, many old timers in the trade believed the
enterprise would be short lived. But the taste of the pure and freshly ground, fried
and pre roasted masalas took the market by storm. Customers eagerly bought the concept
of hygienically poly packed single use packets. Every meal could now have the great
taste of fresh ground masala seal packed in sachets to preserve its original flavors.
Today Gharrkul Masalas is the choice of millions of households in the country and
is fast gaining popularity in export markets. Today the company offers a range of
blended high quality masala premixes in packaging ranging from 5 gms to (200) gms.